8 Ways to Get More Retweets

Source: BrianGardner.com

Having a corporate Twitter account is pretty much mandatory these days, but it’s also pretty much useless if no one is reading it. Having a good Twitter following is important, but making use of that following is even more important. If you have 10,000 followers, that’s great, you’re reaching 10,000 people every time you tweet. But, if you can get even a tiny fraction of those followers to retweet your content, the number of people you can reach grows exponentially. But, getting re-tweeted doesn’t happen out of thin air. Brian Gardner shares some excellent tips on how to get retweeted by your followers:

1. Add a Twitter Button to your Website or Blog

This is one of the simple and most effective ways to get more retweets. By installing the official Twitter tweet button on your website or blog, you make it easy for readers to retweet any of the content on your page.

There are plenty of unofficial tweet buttons available, but the official version from Twitter itself is likely your best bet.

2. Schedule your Tweets

There are a variety of apps that can help you schedule your tweets so you are sending them out during peak times of the day. By using a tweet scheduler, it will appear that you are sending out tweets live when you actually don’t need to manually be there to do so.

This will help ensure you are getting your content out there during the most active times of the day, even if you aren’t physically there to tweet live. By sending tweets out during peak hours, you are much more likely to have your tweets noticed and retweeted by others.

3. Retweet other People

A great way to get noticed and share valuable information with your followers is to start retweeting other people. Now, you don’t want to do this with the expectation of retweets of your content in return – but it does increase the chances that a person you retweet will return the favor.

The old saying “you get what you give” certainly applies here.

To read the remaining 5 tips, which are awesome, go to the source.

And, if you enjoyed this, please click the “tweet” button on the bottom of this post and share it with your friends. (See, I’m putting these tips to the test already)

Posted in Uncategorized | Leave a comment

Why Your Sales Process Matters Less Than The Psychology Of Selling

Source: TrustedAdvisor.com

Think of the business development training programs you’ve attended—the sales books you’ve read—the internal discussions about selling.

What proportion of those efforts focused on:

The business process of selling: lead management, pipelines and sales funnels, account classifications, account planning, call planning, buyer/influencer categorization, account strategy development, forecasting, preparation of marketing and sales support materials?
vs.

The personal interactions of selling: the conduct of sales meetings, listening skills, question formulation, reading buyer signals, meeting design and facilitation, handling objections, talking price, presentation skills?
The firms I’ve worked with spend more time and effort on the former—much more. And their sales suffer as a result. Most need more emphasis on interpersonal interactions. This is evident in the numbers, and in buyer behavior.

To read the rest of the article, go to the source.

Posted in Uncategorized | Leave a comment

Is It Too Late to Motivate Your Sales Team?

Source: Business2Community.com

If your company’s sales numbers are not where you want them to be, is it too late to turn the ship around?

For many businesses, their existence relies on having a strong sales plan in place, especially when economic times are challenging. If the numbers are not adding up it can lead to concerns over both employee and employer stability, not to mention uneasiness among customers.

In order to right the ship and get more out of your sales team, there are a number of steps you can take.

Among them are:

Make sure you have a strong dialogue in place. While you may think you and your sales team are on the same page, sometimes what is said and what is heard are two entirely different things. While daily meetings are not necessary, set aside a meeting with your sales team, both those that are doing well and those that may not be to review your team’s goals. Sometimes all it takes is a meeting to make sure everyone is on the same page when it comes to goals. Communicating the message and making sure everyone gets it doesn’t have to be that difficult.

To read the rest of the article, go to the source.

How do you motivate your sales team?

Posted in Uncategorized | Leave a comment

Happy Friday the 13th!

Today is Friday the 13th, but it doesn’t have to be bad luck.

Instead, try making your own “luck.”

Be positive and optimistic. Get out there and take action! Call your favorite clients. Cold call some new ones. Don’t let a day claiming bad luck to lay its claim on you.

Posted in Uncategorized | Leave a comment

Should You Go To Work When You’re Sick?

As a kid, being sick was easy. You complained in the morning, stayed home from school, and were likely excused from any assignments you missed.

Being sick as an adult is a lot more difficult. You’re lucky if you have paid time off, so you don’t lose money from getting sick. When you do come back, you have to make up all the work you missed, on top of your regular work. And there’s usually one person in your office who simultaneously brags about never getting sick and degrades your for staying home and not “working through the sickness.”

“People are concerned about calling in sick, but if you’re really feeling unwell and especially if you have a fever, you need to stay home,” says Catherine Cummins, MD, MSN, a health sciences assistant clinical professor at the University of California-Irvine School of Medicine. “A little bit of common sense goes a long way.”

How well can you carry out your work duties?
Are you contagious?
Will resting at home help your body to overcome the illness?
Are you taking medications that could impair your ability to think, work, operate machinery, or drive?

If you’re not going to be able to get your job done while sick at your desk. Stay home. If you’re going to infect half your office, causing THEM to call out sick, stay home. If you’re hopped up on cold meds, stay home.

But, if you’re just kind of unhappy and kind of tired, but you can get your job done without infecting anyone else, suck it up and go to work.

Posted in Uncategorized | Leave a comment

Salespeople Have the Best Job on Earth

Relationships make a person fulfilled. We all crave to connect with one another. Who doesn’t want to be understood, have people acknowledge our efforts, our life, and our lineage? So those that have a job that actually pays to talk to people, build relationships, get involved in others goals and be a part of their life has the best job ever.

Coming from this relationship building place while calling prospects nets more information from whoever you talk to. People are memorable when you actually have a conversation even if they don’t buy your product. Too many times have I listen to salespeople trying to hurdle over the “gatekeeper” to the person they want. I’ve heard a sales person dismiss a “secretary” trying to help him get to the right person. That sales person couldn’t get off the phone fast enough because he didn’t hear what he wanted to hear. She was trying to connect; he was trying to “sell”. This discourse of not connecting leaves a feeling of frustration or uselessness.

Sales can be frustrating. Sometimes when verifying contacts I have to stop and center. I have to go back to that “morning” moment where I’m fresh and excited to go to work. Sales have a lot of rejection to it but only if you look at it that way. I’m eager to connect with people and in turn I don’t just verify name and company. I connect, have a quick chat and at the end of the phone call I hang up with a smile. That’s why I think salespeople have the best job on earth!

This post was written by Stephanie McKibben, Office Manager at ProspectDB

Posted in Uncategorized | Leave a comment

The Top Tips for Making the Most of Your Leads

SalesNexus.com

Bringing in leads is not an easy task. If you’ve made the investment of resources that it takes to pull in a consistent steam of new leads, you don’t want to waste a single one of them. In order to ensure no leads go to waste, here are the top tips for making the most of them:

Follow Up: Although it may seem like a no-brainer, far too many businesses fail to properly follow up with their leads. For example, I was recently talking to someone who runs a fitness boot camp. This individual has invested a lot into optimizing his website for search engines and conversions. As a result, he’s now bringing in a steady flow of leads. However, once we started talking about the specifics of how he handles his leads, I realized that he’s missing out on a ton of potential clients by not following up with those who don’t immediately schedule a free session. As I told him, lots of things can happen that prevent a lead from taking the next step, so make sure you plug this potential leak by always following up.

To read the rest of the article, and learn how to make the most of your leads, go to the source.

Posted in Uncategorized | Leave a comment

How To Send An Introductory Email

Source: SalesTipADay.com

 

The emphasis needs to be on the recipient of the email, not on your product or service. People want to read about themselves, not about you.

Posted in Uncategorized | Leave a comment

Email Marketing: Overcoming Message Overload

Source: Business2Community.com

Email marketing performance statistics reflect this fact – B2B marketers now achieve an average open rate of 24% and a click through rate of just 2%. A bit depressing when one considers that email marketing consumes one quarter (24%) of the typical marketing department’s time.

Despair not though; it is possible to stand apart.

First, create quality content. Ask B2B marketers which style of marketing email gets them the best results and first by far is anything which shares thought leadership. Likewise, the single most effective route to boosting email performance is felt to be compelling subject matter. And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR.

To read the rest of the article, with quality tips and suggestions, go to the source.

The best suggestion we can offer is make sure your emails are going to the right person. It doesn’t matter how compelling the subject matter is, if the email reaches the wrong target, it doesn’t matter. If you’re interested in more targeted email marketing, cut out the fluff and inquire about buying a list from us: info@prospectdb.com

Posted in Uncategorized | Leave a comment

History of Direct Marketing Part 2: The Birth of Email Marketing

Last week we covered The History of Direct Marketing Part 1: Direct Mail. This week we move on to Part 2: The Birth Of Email Marketing.

On May 3rd, 1978 the first email advertisement was sent out, to 600 people. Unsurprisingly, it was generally not well received — and was the last commercial mass email for many years to come. It would take many more years before email caught on within businesses, and email marketing became a valid form of marketing. In 1978 email inboxes weren’t littered with dozens of spam messages every morning. In 1978 the word “email” wasn’t even in use. And yet, people were using it to advertise.  The term “spam” for junk email wasn’t added to the OED until 2003.

The internet wasn’t truly born and accessible until 1991 when CERN (the European Organization for Nuclear Research) publicized a paper known as the New World Wide Web Project. Before then it was mostly used to link universities and government agencies.

During the first years of the internet, email was only available to people who fit into specific groups: college students using their college email address or employees who were able to use corporate email addresses. The second group typically had significant limitations on how they could use their email and whom they could communicate with.

By 1995 the number of email advertisements sent out that year was more than the number sent out by regular mail. Email marketing, even in its earliest days, presented a number of benefits over both postal marketing and telesales as a form of direct-to-consumer or direct business-to-business communications.  Email was significantly less expensive.  Multiple messages could be sent simultaneously, unlike with phone calls, and there was no printing or postage costs, since there was nothing physical being sent.  Also, because e-mail was still a new form of communication, recipients were extremely responsive and receptive. They had not yet become jaded by thousands of emails for cheap male enhancement pills.  So the strategy proved highly profitable even for the most rudimentary text-based message.

As demand grew, software developers began to launch email list applications to make the task faster, easier and more widespread. Marketers could now customize messages, design visually-captivating HTML ads similar to their print counterparts and handle basic list management processes. Companies that once only rented physical mailing lists were now renting email lists.  Using the same business model, a client would rent an email list, provide the content, and a third party who held the list would send out the mass emails.  Response was high and costs were low.  Marketers were enthralled.

But, the public’s tolerance of and high response to these marketing emails would not last.

Stay tuned next week for another installment of The History Of Direct Marketing.

Posted in Uncategorized | Leave a comment