| Problem |
Solution |
| No Emails: Everyone knows that
truly integrated multi-channel marketing campaigns are by far the most
effective, but traditional sources make this nearly impossible and/or
extremely expensive. Ideally you want to be able to identify your prospects
and stay in front of them with synergized emails, phone calls, and physical
direct mail. Most sources will rent you the physical addresses and phone
numbers, but you cannot send emails out to these exact same contacts.
You will typically end up renting an email list, which you never see,
and probably has little or no overlap with the list of contacts that you
are calling and/or sending direct mail to. So, you end up with little
or no real synergy between the campaigns. |
Complete Data, Including Email Address:
ProspectDB provides 1) physical address, 2) phone number, and 3) email
address with every record. All emails go specifically to the contact,
there are no general emails such as info@xyz.com. This allows you to stay
in front of your prospects with synergized emails, phone calls, and physical
direct mail. |
| List Rentals: Traditional list
rental sources force you to repurchase lists every time you run a new
campaign and go through the hassle of explaining exactly what is being
sent to each prospect, when it is being sent, etc. This is expensive and
can be a real pain. It also typically prevents companies who are conscientious
of licensing issues from importing these rented lists of contacts into
their CRM solutions. List brokers are constantly suing their current and
former clients over licensing and usage violations that they often did
unknowingly or did not do at all. None-the-less, defending yourself in
court can eat up a lot of time and resources and no one wants to run a
marketing department that is walking on egg shells for fear of list rental
usage violations. |
Unlimited License: ProspectDB
eliminates this concern by providing unlimited license with every list.
You can send the prospects you purchase from ProspectDB an email tomorrow,
a direct mail piece next week, give them a call the week after that, and
repeat indefinitely without ever paying to rent the list again. Basically,
you are free to use the lists we provide any legal way you would like
for as long as you would like, with the exception of reselling our lists
to a third party. We do have excellent reseller programs available, please
email info@prospectdb.com of you are interested. |
| No Guarantee: Traditional list
sources do not stand behind their data. If they sell you a contact and
that contact left the company 10 years ago, you typically have no contractual
right to recourse against them. Every time you buy a list from a traditional
broker you are taking a gamble and hoping, sometimes praying, that the
data will be at least relatively accurate for most of the records.
However, as most sales and marketing professionals know, this is not always
the case, and you are simply stuck with a bunch of bogus records that
cost top dollar . |
Guaranteed Accuracy: ProspectDB
guarantees every record will be accurate and deliverable, or we will
replace the record or provide a proportionate refund. If you purchase
10,000 records and even 50 are undeliverable, we will replace those records
with 50 new ones, or provide you with a proportionate refund. Even better
is the fact that we will provide you with replacement records or a proportionate
refund for up to 60 days from the date of purchase, even if the data in
questions becomes "bad" or undeliverable after we provide you with the
data. In this way, you have an insurance policy of sorts on the data for
up to 60 days from the initial data of delivery. |
| Same Old Data: With traditional
brokered sources you can purchase lists from multiple different brokers
and you will end up with much of the same tired old data. This is because
most list brokers are simply recycling the same data from the same sources. |
Original Source of Data: At ProspectDB
we compile our data from the Internet, phone calls, and other forms of
primary research, so it's not the same old data that traditional list
brokers are passing around. Realizing that the Internet is not always
the most reliable source for data, everything we compile is run through
a rigorous verification process to ensure the highest level of quality.
|
| Poor Customer Support: Traditional
list sources and brokers have notoriously poor customer support and often
give you the run-around or transfer you endlessly, always suggesting that
you need to talk to someone else. |
Personal Account Representative:
Every customer is personally handled by one of our Account Representatives
who you can always contact via phone or email. You will not get a different
person each time you call. |
| Fly-by-Night Operations: Many
list brokers and data sources pop up one day, sell a few records, then
disappear the next, only to pop up somewhere else under a different name.
This practice is common in this industry because most of the time the
data and customer service are so bad that the company has no positive
reputation or returning customer base to hang onto and only vengeful ex-clients
to deal with. |
Solid Long-Standing Reputation:
ProspectDB has been around since 2002 and is not going anywhere any time
soon. We continue business with many of our first clients. Please email
info@prospectdb.com for a list of references. |
| Good Data is Too Expensive: Historically
companies have paid through the nose for quality comprehensive data such
as that provided by ProspectDB, and "cheap" data was only available if
you were willing to work with dirty, outdated, incomplete data such as
that provided by most of the well known sources. |
It Doesn't Have To Be: Many of
ProspectDB's feature databases are priced in the $.10 to $.20 per record
range, making them as "Inexpensive" as many other sources that provide rented
data with no email addresses and no guarantee. We often call our data
an "apples to oranges" comparison with our competition, and when you consider
the fact that we basically offer a golden apple for about the same price
as a rotten orange, the decision is easy. |
