E-marketing has become one of the most powerful, inexpensive, and indispensable components of a successful marketing campaign. E-marketing efforts are the most cost effective way to keep in contact with your prospects and customers efficiently. By doing this you will be the first company that comes to mind when they are ready to move forward with a purchasing decision.

What is the value of this service to your company? Your company has a database of valuable prospects and customers that are, or could be very profitable to your company. However, your company's sales force usually does not have time to follow up with active customers as often as they should. Or, if your sales force is following up with your customers frequently, they might not be spending enough time getting in front of your best prospects.

You are left with the task of deciding where to best focus your marketing dollars to ensure continuous and lasting results. E-Marketing makes this decision easier by allowing you to cost-effectively stay in touch with your most receptive customers and prospects continuously. By taking your existing prospect database and performing an email appending process, you instantly have a solid foundation for your e-marketing efforts.

ProspectDB uses cutting edge proprietary technologies, seamlessly molded with detailed research performed by trained experts. These experts utilize massive data archives to append email addresses to your company's existing database of highly targeted prospects and customers. This methodology involves automated and manual processes to identify and validate e-mail addresses. Once emails are appended to the contacts in your database, your company can send e-newsletters, invitations to seminars and online events, press releases announcing new products, awards won, or any other developments involving your company. You can also easily send targeted subsets of prospects relevant case studies or information about product releases and events in certain geographic areas. By staying in touch with your prospects and customers on a regular basis, you will quickly be recognized as an industry leader.

An example of the savings that an email appending campaign can bring to your company.

	Number of Records	Number of Impressions Per Year	Total Cost
Direct mail	10,000	3 times	$90,000
Email	10,000	Unlimited	The cost of appending emails to your records = $8,300

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