Forest Cassidy - President and CEO
As President and CEO of ProspectDB, Forest Cassidy oversees the
organization's overall strategy and vision in addition to keeping an eye on
operations, research, alliances, and sales from the top level. With over 10
years of experience in direct marketing, database development, and sales,
Forest plays a key role in the ongoing training of ProspectDB's internal
staff, the development of ProspectDB's revolutionary data cleansing and
management processes, and most importantly the high standards in product
quality and customer service that have made ProspectDB a leader in the
Industry. Before joining ProspectDB, Forest spent many years in the direct
marketing field, helping large corporations such as IBM, Silicon Graphics,
and Unisys execute large scale, database driven, integrated direct marketing
campaigns. Forest graduated with honors from Pepperdine University with a
degree in Economics.
Stela Rascon - VP of Sales & Marketing
Stela Rascon joined ProspectDB in 2005, bringing over 10 years of marketing
and sales experience in the high technology field to the company.
She is responsible for driving revenue growth while overseeing ProspectDB's sales team.
Under her direction, ProspectDB's sales team is committed to a consultative approach that
provides solutions to meet clients' needs. With her leadership, ProspectDB's client base
and revenue continue to grow year after year. Stela brings real-world knowledge having
previously worked for F500 companies such as 3Com and IBM and later as a consultant.
Her experience ranges from developing key relationships, creating and managing custom
B2B portals for large clients to maximizing value add sales and customer life cycle.
She also has many years of experience generating new market awareness and business development.
Stela holds a B.S. in Business Administration from San Jose State University
Rose Talbert - COO/CFO
Rose began her career with ProspectDB in the very early stages of start up,
where she was an integral part of the company's administration team. As part
of that initial team, she assisted in the development and growth of all
departments from database design and expansion, to marketing efforts and
sales outreach. From those beginning stages, Ms. Talbert has advanced her
way through the company where today she is co-owner, Chief Operations
Officer, and Chief Financial Officer. As the CFO/COO Ms. Talbert oversees
all financial planning and implementation of budgets for the company and
also directs policy for the Human Resources Department. Ms. Talbert is a
graduate of Kenyon College in Ohio, where she majored in Philosophy and
minored in English. After graduation from college, Rose took some time off
and traveled extensively through South America, where she learned to speak
fluent Spanish. When not working, Rose is an avid gardener and reader of
mystery novels.
Sky Cassidy - Sales Manager
Sky Cassidy is one of the founders of ProspectDB and brings with him many
years of direct marketing experience. Before helping to found ProspectDB,
Sky was the Director of Client Accounts with Direct Marketing firm
specializing in lead generation. While managing teams of lead generation
representatives Sky felt constant frustration when looking for quality lists, and was
thus motivated to help form ProspectDB. Sky has a degree from Sonoma State
University and is also a professional photographer and the President of Red
Dawn Media (www.reddawnmedia.com ).
James Barkley - Head DBA
James joined the ProspectDB team in early 2007, shortly after moving to California.
Originally from Salt Lake City, UT, where he was an original member of the state's largest underground street racing circuit,
he brings a history of web development, data optimization, and on-the-go problem solving.
Before moving to California, James spent two years in Germany on a religious mission,
where he had developed skills in learning to understand and resolve underlying client concerns;
leading to greater overall customer satisfaction.
His work and consultation have aided several small businesses rise to become leaders in their respective fields.
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Executive Team